Meet Betty-Sue
Tattoo artist, mom to one very wild kid, and the person behind every design Jeez Louise prints.
Betty-Sue has been tattooing for over 9 years, needle in hand, watching bold linework turn into something people carry for life. She's tattooed hundreds of arms, backs and ankles, and never once got tired of that moment when a sketch becomes comes to life.
Then her cowboy and she had a wildchild of they're own. After a while Betty-Sue started noticing there was nothing on the kids rack that matched the energy of her own studio. No real flash art. No unisex fits built for skateparks and grass stains. Nothing that felt like hers or like her kid.
So she started drawing for the smallest humans in her life. Jeez Louise was born out of that gap: hand-drawn ink, softened for skin, sized for the school run and the skatepark alike.
"I wanted my kid to wear the same bold linework I put on grown-ups just softer, safer, and made to survive the skatepark."